As featured in The Boston Globe:
Postcard Apprenticeship Launched (This is our Boston, Boston Sunday Globe, November 27, 2005)
Postcards Sold in Stores (They've got a different point of viewfinder, Boston Sunday Globe, December 30, 2007)
 
  The photographers, clockwise from top right: Kenneth Tulloch, Jr., Hugo Desius, Marcel White, Jessica Fernandes
How did postcards created by teenagers come to be sold at two CVS stores in the middle of tourist-laden downtown Boston?
Greetings from Our Boston
celebrates the diversity of Boston's real people and places through
postcards—postcards created by young people under the guidance of adult
volunteers, and now on sale exclusively at CVS. (Right: photo by Garfield Stennet.)
For two years, 8th grade students from middle
schools around the city have been creating these postcards as part of
a public art apprenticeship course led by
volunteers in Citizen Schools' 8th Grade Academy.
Each student reveals what Boston looks like to them on a daily basis,
which might not be what you'd expect to see on a map of Boston or a
postcard.
Now, a selection of their work is on sale at
two CVS locations in Copley Square, giving tourists and locals alike a
glimpse at the city as seen by the young people who live in some of its
lesser-known neighborhoods.
Gretchen Schneider, an architectural designer in Boston, and Erika Zekos, a K-12 teacher of design in western Massachusetts, created the Greetings from MY Boston
project in 2005 with the support of the Boston Foundation for
Architecture and the Kahn Institute at Smith College. They teamed up
with Citizen Schools and volunteers Jamara Wakefield (a Boston photographer) and Brendan Ferriter, to create a photography project that celebrates the diversity of Boston's real people and places through postcards.
As
Citizen Teachers, these artists gave students disposable cameras and
shared their professional knowledge of equipment and
composition. They explored the city
and snapped hundreds of pictures. At the end
of each semester, students chose the photographs that
best captured the spirit of their neighborhoods: Dorchester,
Roxbury, Mattapan, Roslindale, Hyde Park, South Boston.
The growing collection of striking images was highlighted in the Boston Globe (accessible online,
complete with a slide show) and in Architecture Boston, and
exhibited at the Photographic Resource Center at Boston University and
the Boston Convention and Exhibition Center. It lives on at www.greetingsfromboston.com. (Left: photo by Garfield Stennet.)
Now, twenty of the postcards will be on sale to the general public—exclusively at CVS, and due to an entirely different apprenticeship. Store manager Kenny Wong
volunteered to teach a Citizen Schools apprenticeship on customer
service in his hometown of Malden. He and other CVS managers began to
look for other ways to support the work of Citizen Schools. In addition
to contributing funding, CVS is now showcasing student work in their
stores and helping to inspire more volunteers to get involved. Proceeds go to support Citizen Schools after-school learning programs in Boston. (Right: photo by Leide Cabral.) |
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Postcards on sale now at CVS!
Postcards are available for 25¢ for a limited time at two Boston CVS locations: 587 Boylston and 240 Newbury. Proceeds support Citizen Schools' after-school learning programs in the Boston area.Meet the Artists

To unveil their postcards at CVS, Citizen Schools students held a
postcard signing event. Over 500 postcards were sold with great
fanfare. Pictured above: student photographers with postcards next to
the CVS display.
 Teach your own apprenticeship!
 Join CVS and support after-school learning! See what else Citizen Schools is doing across the country!
"When cities are represented as a
collection of glossy images much is left out. The day-to-day
experiences that shape the lives of the majority of residents are
overlooked. As photographs, postcards are also an art form. They
are accessible, they are everywhere, but they're rarely
intellectualized or critiqued, and often for good reason: they're
just bad pictures. They don't have to be."
Gretchen Schneider and Erika Zekos, Citizen Teachers
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